







Laundry liquid
PURE
The brilliance of white, preserved wash after wash.
PURE is the laundry liquid for white linen by Maison Marlaie. Its formula respects the fibre to revive the brilliance of whites and ecrus, whilst preserving the softness of cotton and the hold of linen. The everyday gesture, conceived for the linen you love to keep for years.
Full detailsAbout 20 washes · €1,00 per wash
Free delivery from €50
Shipped by the next day, delivered in France in 24 to 48 hours.
Or the complete ritual L'Essentiel, all three bottles · €55 €62 bought separately · shipping included
- Prepared and shipped from Antibes
- Free returns within 30 days
- Secure payment
- Formulated in France, made in Italy
Customer review
I was used to shop-bought detergents; this is something else entirely. The bottle is beautiful, the scent is refined, it changes everything. I used to put my detergent away, now the bottle stays out on display.


From the palaces
The linen of hotels and yachts, at home.
Born of the family laundry house in Antibes, two generations. Twenty years caring for hotels and yachts, now in a bottle.
- Château de Taulane
- Yacht Millésime
- Yacht Altea
- Yacht Yamas
- L'Eau de Cassis
- Serendipity
- Bayit Studio
- Ens Kosmetik
- Aspro Store
- Oaksoul
- Librairie L'Armitière
- Private villas

The details
One litre, twenty washes.
PURE is the laundry liquid for white linen by Maison Marlaie. Its formula respects the fibre to revive the brilliance of whites and ecrus, whilst preserving the softness of cotton and the hold of linen. The everyday gesture, conceived for the linen you love to keep for years.
- Use
- White and ecru linen
- Size
- 1 Labout 20 washes
- Dosage
- 7 ml per kilobuilt-in measuring cap
- Washing
- All temperaturesby machine or by hand
- Origin
- Formulated in Francemade in Italy
The heritage of the family laundry house
Maison Marlaie was born of a family craft, twenty years of experience and two generations in the family laundry house, caring for the linen of hotels, yachts and exceptional homes. From this gesture, repeated a thousand times, came a conviction: linen deserves care, not merely a wash.
PURE brings this craft into a bottle. The linen care of great houses, at home, in the same everyday gesture.
The scent
Discreet, it leaves on the linen a clean, refined note, that of a white just pressed. A light trail that accompanies the gesture without ever overpowering it.
The essentials
- ·Conceived for white and ecru linen.
- ·Revives the brilliance of white, wash after wash.
- ·Respects the fibre: the softness of cotton, the hold of linen.
- ·A 1 L bottle, around 20 washes.
- ·Measuring cap integrated into the bottle, for the right amount.
- ·Suitable for all temperatures, by machine or by hand.
- ·Formulated in France, made in Italy.
The right gesture
Count 7 ml per kilo of linen, around 50 to 56 ml for a 7 to 8 kg load. Pour into the detergent drawer; the integrated measuring cap gives you the right amount. Suitable for all temperatures, by machine or by hand. For coloured linen, choose NUANCE; alongside, MÉMOIRE prolongs the softness and the scent.
Before you order
Frequently asked questions
Another question? We read every message and reply personally. Write to us
How many washes in a bottle?
About 20 washes per 1 L bottle. Allow 7 mL per kilo of laundry, or 50 to 56 mL for a 7 to 8 kg load.
When will I receive my order?
Every order is prepared in our house in Antibes and shipped by the next business day at the latest, then usually delivered within 24 to 48 hours in mainland France. You receive a tracking number by email as soon as it ships.
Is shipping included?
Yes, from 50 € spent. Below that, tracked delivery costs 8,80 € in France. L'Essentiel, at €55, always ships free.
Can I change my mind?
Yes, for 30 days after receipt, for an unopened product with its seal intact. Returns are free: we send you a prepaid label within 48 business hours, and your refund is issued within 14 days.
Where are the products made?
They are formulated in France and made in Italy, drawing on twenty years of know-how in the family laundry, caring for the linen of hotels, yachts and exceptional homes.
How can I pay?
By card, PayPal or Klarna. All transactions are secure and encrypted.
















