{"product_id":"pure-lessive-liquide-linge-blanc","title":"PURE · Detergent for white linen","description":"\u003c!-- marlaie | PURE , body_html fiche produit Shopify | draft 2026-06-24 avis italique | NE PAS PUBLIER SANS GO LOUIS --\u003e\n\u003c!-- Landing Google Ads. Gabarit CSS aligné sur MÉMOIRE : Newsreader (titres), DM Sans (texte), #2b2622 --\u003e\n\u003c!-- À coller dans Shopify \u003e Produits \u003e PURE \u003e Description (mode HTML \u003c\u003e). C'est le seul champ modifiable ici. --\u003e\n\u003c!-- Specs lues sur la fiche live \/products\/pure-lessive-liquide-linge-blanc le 23\/06 : 1 L, ~20 lavages, 7 mL\/kg. --\u003e\n\u003cdiv style=\"max-width:760px;margin:0 auto;color:#2b2622;font-family:'DM Sans',-apple-system,BlinkMacSystemFont,'Segoe UI',sans-serif;font-size:1.0625rem;line-height:1.85;\"\u003e\n\n  \u003c!-- 1. ACCROCHE --\u003e\n  \u003cp style=\"margin:0 0 1.6rem;font-family:'Newsreader',Georgia,serif;font-size:1.4rem;line-height:1.5;font-weight:500;color:#2b2622;\"\u003eThe brilliance of white, preserved wash after wash.\u003c\/p\u003e\n\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003ePURE is the laundry liquid for white linen by Maison Marlaie. Its formula respects the fibre to revive the brilliance of whites and ecrus, whilst preserving the softness of cotton and the hold of linen. The everyday gesture, conceived for the linen you love to keep for years.\u003c\/p\u003e\n\n  \u003c!-- 2. LE PARFUM --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe scent\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003eDiscreet, it leaves on the linen a clean, refined note, that of a white just pressed. A light trail that accompanies the gesture without ever overpowering it.\u003c\/p\u003e\n\n  \u003c!-- 3. L'HÉRITAGE --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe heritage of the family laundry house\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003eMaison Marlaie was born of a family craft, twenty years of experience and two generations in the family laundry house, caring for the linen of hotels, yachts and exceptional homes. From this gesture, repeated a thousand times, came a conviction: linen deserves care, not merely a wash.\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003ePURE brings this craft into a bottle. The linen care of great houses, at home, in the same everyday gesture.\u003c\/p\u003e\n\n  \u003c!-- 4. BÉNÉFICES CLÉS --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe essentials\u003c\/h3\u003e\n  \u003cul style=\"margin:0 0 1.2rem;padding-left:1.1rem;list-style:none;\"\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eConceived for white and ecru linen.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eRevives the brilliance of white, wash after wash.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eRespects the fibre: the softness of cotton, the hold of linen.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eA 1 L bottle, around 20 washes.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eMeasuring cap integrated into the bottle, for the right amount.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eSuitable for all temperatures, by machine or by hand.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eFormulated in France, made in Italy.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \u003c!-- 5. MODE D'EMPLOI \/ DOSAGE --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eThe right gesture\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 1.2rem;\"\u003eCount 7 ml per kilo of linen, around 50 to 56 ml for a 7 to 8 kg load. Pour into the detergent drawer; the integrated measuring cap gives you the right amount. Suitable for all temperatures, by machine or by hand. For coloured linen, choose NUANCE; alongside, MÉMOIRE prolongs the softness and the scent.\u003c\/p\u003e\n\n  \u003c!-- 6. RÉASSURANCE --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eWith confidence\u003c\/h3\u003e\n  \u003cul style=\"margin:0 0 1.2rem;padding-left:1.1rem;list-style:none;\"\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eFree returns within 30 days.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eFree delivery from 50 € spent.\u003c\/li\u003e\n    \u003cli style=\"margin:0 0 .7rem;padding-left:1.1rem;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#2b2622;\"\u003e·\u003c\/span\u003eSecure payment.\u003c\/li\u003e\n  \u003c\/ul\u003e\n\n  \n  \u003c!-- 8. COFFRET mm-coffret-appel : passerelle Coffret L'Essentiel (chantier 05\/07) --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 .6rem;color:#2b2622;\"\u003eL'Essentiel Maison Marlaie\u003c\/h3\u003e\n  \u003cp style=\"margin:0 0 1rem;line-height:1.85;color:#4a443c;\"\u003ePURE washes white, NUANCE protects colours, MÉMOIRE signs the linen with a scent that endures. L'Essentiel Maison Marlaie brings them together, with free delivery.\u003c\/p\u003e\n  \u003cp style=\"margin:0 0 1rem;line-height:1.85;color:#4a443c;\"\u003e\u003ca href=\"\/en\/products\/coffret-essentiel-pure-nuance-memoire\" style=\"color:#2b2622;text-decoration:underline;text-underline-offset:3px;letter-spacing:.02em;\"\u003eDiscover L'Essentiel\u003c\/a\u003e\u003c\/p\u003e\n\n  \u003c!-- 7. AVIS CLIENTS : section éditoriale (décision vault 19\/06, pas de widget étoiles). Nathan seul : verbatim premium générique, fit lessive. Silvio\/Virginie écartés (parlent du parfum\/douceur = adoucissant). À enrichir avec des verbatims spécifiques lessive. --\u003e\n  \u003ch3 style=\"font-family:'Newsreader',Georgia,serif;font-weight:500;font-size:1.25rem;line-height:1.35;letter-spacing:.01em;margin:2.4rem 0 1.1rem;color:#2b2622;\"\u003eWhat our clients say\u003c\/h3\u003e\n\n  \u003cblockquote style=\"margin:0 0 1.2rem;padding:0 0 0 1.2rem;border-left:1px solid #d9d2c7;\"\u003e\n    \u003cp style=\"margin:0 0 .4rem;font-family:'Newsreader',Georgia,serif;font-weight:200;font-style:italic;font-size:1.0625rem;line-height:1.9;color:#4a443c;\"\u003e“I was used to shop-bought detergents; this is something else entirely. The bottle is beautiful, the scent is refined, it changes everything. I used to put my detergent away, now the bottle stays out on display.”\u003c\/p\u003e\n    \u003cp style=\"margin:0;font-size:.92rem;letter-spacing:.04em;text-transform:uppercase;color:#6f675f;\"\u003eNathan\u003c\/p\u003e\n  \u003c\/blockquote\u003e\n\n\u003c\/div\u003e\n","brand":"Maison Marlaie","offers":[{"title":"Default Title","offer_id":53185154351433,"sku":"MM-PURE-1L","price":20.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/2805\/4089\/files\/Pure.jpg?v=1775568926","url":"https:\/\/maisonmarlaie.com\/en\/products\/pure-lessive-liquide-linge-blanc","provider":"Maison Marlaie","version":"1.0","type":"link"}